About YAM
Our Story, Our Values, Our Identity
Our Story
Born in the Dust of the Community
The Yusful Advocacy Movement was born in the dust of the community, in the frustrations of people who have watched leaders rise on their shoulders only to forget the ground that carried them.
YAM was created to change that. To build a movement where the people — not party elites, not godfathers — decide who leads and who serves. Based in Ibadan and spreading across all 33 Local Government Areas of Oyo State, YAM is the organised voice of the grassroots.
Our name says it all. Yusful — because we exist to be of genuine value to the people. Advocacy — because we speak up, stand firm, and champion the right leaders. Movement — because this is not a club. It is a living, growing force.
And YAM — because like the yam buried in Yoruba earth that feeds an entire community, we grow from the soil of the people.
"Power does not descend from above; it rises from below. It belongs to the community, the neighbourhood, the local government. It belongs at the grassroots. We are the Yusful Advocacy Movement, and we are here to take it back."
— The YAM Manifesto
The Logo Explained
Every Symbol Has a Story
- 🟦
Deep Royal Indigo Badge
Adire cloth, Yoruba cultural pride
- 🌱
Yam Tuber & Roots
Leadership anchored in the people
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Community Figures
The people surrounding and upholding their leader
- 🍃
Green Sprout Rising
The leader who grows from among the people
- 🥁
Talking Drum
The community voice calling people to gather
- ✦
Adire Border
Authentic Yoruba craft and identity
- 🟫
Terracotta Earth
Red soil, home, and origin
Core Values
What We Stand For
Omoluabi
Good character as the foundation of leadership.
Grassroots First
Every decision starts from the community upward.
Accountability
Leaders answerable to the people they serve.
Inclusion
Every voice across every LGA matters.
Cultural Pride
Rooted in Yoruba heritage and identity.
Courage
Unafraid to challenge the political status quo.
Service
Leadership as service, not entitlement.
Vision
"A Nigeria where political power is rooted in the people — where leaders emerge from communities, remain accountable to communities, and govern in service of communities."
Mission
"YAM exists to identify, champion, and advocate for political leaders who are genuinely rooted in grassroots politics — across all 33 Local Government Areas of Oyo State."